Privacy Policy

We care about our customers and know that your privacy is important to you. This Privacy Notice is our way of telling you how we collect your information, why we need it, and how we use it.

SCOPE OF APPLICATION
This Privacy Notice applies to your use of the Site. Please review that website’s privacy policy to understand how that website operator processes your information.
This Privacy Notice also applies to the information you provide to us after being presented with or directed to this Privacy Notice. This could be, for example, when you share your information with our call center representatives or send us a letter via postal mail.

INFORMATION WE COLLECT AND HOW WE USE YOUR INFORMATION
There are three general categories of information we collect: (1) Information you give to us; (2) Information we automatically collect from your use of the Site or the App; (3) Information we collect from third parties.

We use your information in several different ways. What we do with your information depends on when we collect it and what we collect. We may anonymize your information for any purpose permitted by applicable laws.

Information you give to us
• Your name and contact details (such as your email address, mailing address, phone number and password)
• Additional profile information (such as date of birth, gender, location and preferred language)
• Your communications and contact history with us (such service call recordings, chat and instant messages, or communications with our social media channels)
• Other information (such as product reviews, forum posts, survey responses, participation in promotions, and other user-generated content)

Information we automatically collect from your use of the Site.
• Purchase history and saved items (such as what you bought and what you’ve placed in your cart or saved items)
• Log data and device information (such as details about how you’ve used the Site or the App, IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, cookie data, location data and page/product views or clicks)
• Geo-location information (such as IP address, browser information or mobile GPS information)
• Cookies and similar technologies (such as web beacons, pixels, and mobile identifiers)
Information we collect from third parties, such as third party services (such as if you link, connect, or login to the Site or the App with your Google, Facebook, Instagram or Twitter accounts) or other sources (such as your contacts or brands we partner with)
• Your name and contact details (such as your email address, mailing address, phone number and password)
• Social media handles (such as your Twitter or Instagram handle)
• Other information (such as demographic data, fraud detection information and information about you and your activities, experiences and interactions on and off the Site)

BRAND PARTNERS
“Brand Partners” are third parties that we partner with who offer products or services that may be useful or of interest to you. Our Brand Partners are carefully selected reputable organizations whose privacy policies we believe are consistent with ours. Such organizations may include other retailers and magazine publishers.
You have a choice whether to allow us to share your information with our Brand Partners for their own direct marketing purposes when you create an account.

OUR COOKIE POLICY
We use cookies when you visit our Site and App to analyze the web traffic, to optimize the performance and content of the website and to promote trust and security. Cookies are small text files that are stored by your Internet browser on your computer. While our cookies may change from time to time, we generally use the following types of cookies:
• Functionality cookies, which allow you to navigate the site and use our features.
• Analytics cookies, which allow us to measure, analyze and understand how our customers use the Site, and to identify ways to improve both its functionality and your shopping experience.

OUR SECURITY MEASURES
We use appropriate technical and organizational safeguards to protect your information from unauthorized use, disclosure, and loss. Data transmitted to Dura Home is encrypted using Transport Layer Security (TLS). We use a PCI compliant secure credit card processor and do not save your full credit card number on our information systems while placing an order.
We encourage you to protect your password and your computer to prevent unauthorised access to your account. Remember to sign out of your account and close your browser window if you are using a shared computer in a public place such as a library or an Internet cafe.

KEEPING YOUR INFORMATION
We will keep your information for as long as you have an account or as long as we need it to fulfill the purpose for which it was collected or disclosed to you at the time of collection. We may also keep some of your information as required to meet legal or regulatory requirements, resolve disputes, prevent fraud or abuse, enforce our Terms of Use, or for other legitimate business purposes (so long as keeping it for such purposes does not infringe upon your privacy rights).
When we no longer have a need to keep your information, we will either delete it from our systems or anonymize it so that it no longer identifies you.

YOUR RIGHTS AND CHOICES
You have the following rights related to the information that we maintain about you:
• The right to be informed about how your information is used. This is the reason we provide this Privacy Notice to you.
• The right to access the information we hold about you.
• The right to request the correction of inaccurate information we hold about you. You can correct some of this information in your account settings.
• In some circumstances, the right to request that we delete your information, or stop processing it or collecting it.
• The right to request that we transfer your information either to you or a third party.
• The right to complain to your data protection regulator.

CHANGES TO THIS PRIVACY NOTICE
We may change this Privacy Notice from time to time to reflect new ways that we process your information. If we make significant changes that affect your information, we will provide you notice of such changes through the Site, the App, by email, or some other means of contact. This notice will give you an opportunity to review the changes before we use your information in these different ways.

Terms and Conditions of Use
The following terms govern the use of one or more of the following websites by you: Dura Home.com. Terms which are specific to the use of any one Site are set out at the end of these terms and comprise part of them and are incorporated into them.

General
The information contained in this Site, including but not limited to the rules that govern the use of the Site, may be subject to change. Your use of the Site following any such change constitutes your agreement to follow and be bound by the rules, as changed. Your confirmation of acceptance will be sought in respect of any changes which substantially affect your position under these terms.

Copyright
All Site design, text, graphics, and the selection and arrangement thereof are Dura Home, all rights reserved, or in the case of product material, all text and graphics are Copyright protected by the original owner, all rights reserved. Permission is granted to you to copy electronically and to print in hard copy portions of this Site for the sole purpose of using this Site as an information resource (or of ordering goods or services and using this site as a shopping resource). Any other use of materials on this Site-including reproduction for purposes other than noted above, modification, distribution, or reproduction-without the prior written permission of Dura Home.pk is strictly prohibited.

Trademarks
The Dura Home Site and Dura Home logo are service marks of Dura Home Stores Ltd. All other trademarks, product names and company names or logos cited herein or on the Site are the property of their respective owners.

Order Acceptance
If we accept your order, we will send you a confirmation of this by email. The receipt of an email order confirmation by you constitutes our acceptance of an order and the conclusion of a contract between us to sell the goods you have ordered, subject to these terms. Whereas, following such acceptance, Dura Home will always seek to meet the requirements of your order, there may be circumstances following confirmation where we are unable to ship products due to unavailability (of which we were not aware at the time of confirmation of the order) . If that is the case, we will notify you as soon as possible and will refund the money for the unavailable products back onto your card or into your account. If the payment process has not begun at that time, the money for such products will not be taken out of your account or from your card. Dura Home’s acceptance is therefore subject to the availability of products following the receipt of the confirmation email by you. Equally, while Dura Home endeavours not to make any errors on its website and to ensure that its descriptions, details and dimensions of its products, its prices and other information about Dura Home or its products, are accurate and up to date, errors can occur. If we identify an error that materially impacts your confirmed order, we will notify you as soon as possible and will provide you with the option of cancelling your order in full or the part(s) of your order affected by the misinformation. If you make such a cancellation, the money for the cancelled part of your order will be refunded to your account or onto your card (or will not be taken at all if the payment process has not begun at that time). This in no way restricts or limits your ability to return the goods in line with our returns policy. Certain orders may constitute improper use of our Site and “Dura Home Rewards”. Dura Home reserves the right, at its sole discretion, to refuse or cancel any order for any reason. Payment will not be taken, or will be refunded, for any refused orders. Your account, including Dura Home Rewards, may also be restricted or terminated for any reason, at Dura Home’s sole discretion, that you have breached these Terms of Use or any other policy or terms of use relating to the Site or if you have otherwise misused the Site. Verification of certain information may be required prior to the acceptance of any order. An order may not be accepted if such information is not forthcoming from you following such a request. Prices and availability of products on the Site are subject to change without notice. Errors will be corrected when discovered, and Dura Home reserves the right to revoke any stated offer and to correct any errors, inaccuracies, or omissions including after an order has been submitted.